Armen ART FURNITURE IS NOW ARMEN LIVING

We invite you to join us in celebrating the most significant rebranding campaign in our 31-year history, as we transition from Armen Art Furniture into our new brand:

Armen Living - Furniture for Contemporary Lifestyles

Armen Living – The Essence of Being

"Armen Living captures the essence of relishing life according to one's own personal tastes and vibrant desires" says Jason Pires, creative director of MVC Agency. Armen Living has retained MVC Agency to spearhead the renaming, rebranding and marketing campaign. "Armen Living caters to the discriminating taste of consumers who recognize and value uncompromised quality, exceptional design innovation, and savvy investments at attractive price points." added Pires.

The new Armen Living concept especially resonates with the modern-day lifestyle of youthful consumers who passionately exhibit individual style and have a personal appreciation for quality design and refined comfort. These smart, sophisticated consumers can now express their unique fashion-forward style and passion for luxury and life, without sacrificing their astute fiscal sense of worth" added Pires.

"Most companies want customers who identify with colorful self-expression but are still content to accept life in gray" explains Bob Phillips, Vice President of Sales for Armen Living. "Our mission is to change that by showing people how to enjoy a vivid and expressive lifestyle with full spectrum color, feeling, and pleasure."

An Inspired New Logo

"We created an abstract "A" icon that is visually dimensional, with lines that evoke a living space. It contains the essence of furniture, such as the view into a well furnished room, or the frame of a chair" Pires explains.

Our instantly recognizable new logo conveys a sleekly dimensional contemporary feel while evoking images of livable space and modern style that exude individuality and personality. The expressive character of the brand is visualized through elements and colors that are strong, clear, and impressive – with orange signifying the vibrancy and warmth of joyful living and blue representing cool, luxurious sophistication.

Armen Living Collection Debut

To commemorate the rebranding we are also announcing a fresh new contemporary furniture collection that represents the largest single introduction of new product in Armen Living's 31-year history. With more than 100 boldly unique and contemporary items, the collection is defined by colorfully sleek, classically inspired lines. Integrating the best attributes of Armen Art Furniture into Armen Living, we continue to offer distinctive, high-end pieces at affordable prices. Armen Living energetically meets and exceeds the evolving consumer demand for a full range of styles including retro, modern and Asian-influenced pieces.

"We will now incorporate a greater number of original designs into our product lines,” Phillips added, “while working with name-brand designers who are well known in the industry."

Those who seek uncompromised comfort and pleasure, obvious value that belies our affordable pricing, and an irresistible fashion-forward aesthetic will discover it all in the new Armen Living.

For more information visit www.armenliving.com, e-mail info@armenliving.com or call (818) 767-6626.